Tech & Product

Harish Swaminathan

Harish provides strategic and technical direction to the company’s Tech and Products division. He is one of the founding members of Ninjacart and has been a key driver of all of the company’s technological advancements and Supply Chain operations. Some of Harish’s work includes building the customer app and in-house products for the seamless integration of each stage in the Supply Chain process along with managing a team of young professionals.

Harish graduated with a B.E. from the College of Engineering, Guindy. He joined Ninjacart as a Technology Lead in 2016 and at present, he is the Vice President of Tech and Product.

Supply Chain

Naveena Raja

Naveena leads the Supply Chain division of the company. She is one of the founding members of Ninjacart and has been a vital part of creating robust Supply Chain models that have increased efficiency in the farm to shelf journey. Naveena’s work involves initiating cost-effective Supply Chain operations models and driving field operations to ensure on-time fulfillment. She is also an expert at Team Management and has been a key driver in scaling up the Ninjacart business.

Naveena graduated with a B.E. from the College of Engineering, Guindy. She holds an MBA degree from IIM Lucknow and participated in the Exchange Student Program at the Toulouse Business School for International Marketing. She joined Ninjacart in 2016 and presently is the Director of Supply Chain Management.

Category & Sourcing

Aditya Srikara Paranjape

Aditya leads the Category and Sourcing divisions of Ninjacart. He has been a key driver of profitable growth and initiating strategies on the sourcing front of the business. He has also been a vital part of developing the expansion playbook for the company and has helped scale up Ninjacart to 7 cities. He built and manages the teams that run the sourcing and CC Operations. At present, Aditya provides strategic direction for Farmer Relationship Management and the Sourcing function of the business.

Aditya graduated with a B.E. from the National Institute of Technology. He holds an MBA degree from IIM Ahmedabad. He has over 12 years of experience in the eCommerce, Food and Retail sectors. His expertise lies in e-Commerce, People Management, and Retail Operations.

Sourcing

Giridharan S

Since joining Ninjacart, Giridhan has worked extensively on Sourcing operations of the Collection Centres across Indian villages. He manages the on-field sourcing team who is responsible for the onboarding of farmers and procurement of fresh produce. He is responsible for driving the cost-effective and timely processing of operations in the Sourcing front of the Supply Chain. At present, he is working on establishing more facilities across India and expanding to new locations.

Giridharan graduated with a B.E. from the National Institute of Technology, Surat. He holds an MBA degree from IIM Indore. He joined Ninjacart in 2016 as a Senior Manager and since 2017 he has been working as the Director of Sourcing.

Category

Anto Clinton

Anto leads the Category division of the Business. He helps determine the pricing for various SKUs that are procured by the business and works towards introducing new SKUs and product categories. He has also been vital for driving the expansion of the business to new cities and conducting research on untapped city markets. In this capacity, he helps groom professionals across India for Category roles, which is key for the expansion of the Business.

Anto graduated with a bachelor’s degree in Computer Science from the College of Engineering, Guindy. His skills lie in Sales, Customer Service, Management roles, Media and Communication, and Event Planning. He joined Ninjacart in 2015 and is currently the Category Head for the company.

Human Resources

Aditi Tandan

Aditi heads the Human Resouces division of Ninjacart. She works closely with the founders to understand business needs and accordingly strategizes and sets up processes that are now spearheading the company in a new direction. Aditi's work involves streamlining various HR functions such as Operations, Payroll, and Talent Acquisition across all Business Units. Aditi has a holistic perspective of people challenges and her contributions have been key in Human Resource Development of the company. 

Aditi specializes in Compensation and Benefits design and Leadership Assessment and Development. Her skills lie in Performance Management, Recruiting, HR Policies, and more. She holds a PGDBM degree in HR and Marketing from MDI Gurgaon. Currently, Aditi is the General Manager of Human Resources of Ninjacart.

Finance

Atul Sharma

Atul is the finance head of Ninjacart. He is responsible for centrally driving finance operations across all of the company's business units. His work involves directing and streamlining processes, internal controls, and policies. He ensures all statutory and legal compliances are in place.  He also facilitates on-time payment for all of our farmers. He plays a key role in supporting the business and providing strategic solutions.

Atul is a Chartered Accountant from the Institute of Chartered Accountants of India and a Company Secretary from the Institute of Company Secretaries of India. He also holds an MBA degree in Management Development Program - Finance. His skills lie in Risk-Based Inspection (RBI), Working Capital Control, Treasury Management, Corporate Financial Planning & Analysis and Due Diligence. Currently, Atul is the Finance Controller of the Company. 

Analytics

Dhileeban Matheshwaran

Dhileeban heads the Analytics division of Ninjacart. His team is responsible for data visibility to all stakeholders from top management to ground level executives of the company. His work involves growth analysis of some of the key factors of the business like sales, logistics, category, operations, and profit and loss statements. He is also responsible for determining the ideal location for all facilities based on activity in the area to enable the growth of Ninjacart's customer base.

Dhileeban holds an MBA degree in Marketing from IIT Kharagpur. His skills lie in Data Analytics, Market Research, Requirements Analysis, and Team Management. Currently, Dhileeban is the Senior Manager - Analytics of the company. 

Special Initiatives & Experimental Projects

Saravanan R

Saravanan leads Special Initiatives and Experimental Projects in Ninjacart. He is responsible for driving experimental projects by providing a framework that accelerates business growth in a new direction. He brings expertise in devising strategies and business models that have been key in launching new verticals or experimental projects for the company. He has also been an essential driver for scaling up the business to new cities. 

Saravanan holds a PGDM degree from IIM Ranchi. He joined the company in 2016 as a City Manager and currently, he is working as an Associate Director.